Watch out SONY LG & Samsung here comes SHARP Aquos Quattron!

SHARP the legendary Japanese brand that made LCDs the technology for TVs in the late '90s and supplies panels to SONY Bravia has achieved yet another feet in LCD-Panel Technology by creating an LCD TV that has not just 3 but 4 primary colors ! !

This feet has been achieved by SHARP by adding a 4th color YELLOW along with the regular Red Green and Blue.

...which means that LCD TVs made by SONY, Panasonic, LG and Samsung create colors by mixing Red + Green + Blue, whereas SHARP Quattron creates colors by mixing Red + Green + Blue + Yellow ! . The result : Better, brighter and ...... newer colors (that have never been seen before ! ) will be seen on SHARP TVs !

For more info on this story visit :

http://reviews.cnet.com/2300-6482_7-10003282.html?tag=mncol
and
http://thelivecentral.in/forum/showthread.php?t=9690

I feel like buying this Television ! When is SHARP releasing this model in India ? ? ? ? ?

to add.....cheers !

well based on reviews their is no advantage in adding the yellow subpixel,but the tvs do have improved contrast,response time and viewing angle which off course has nothing to do with quad pixel but rather due to UV2A panel which is also used by sony in their LX & HX range minus the yellow pixel.

It does make the tv brighter which doesn't mean it better.

Sharp has wafer thin presence in India and a doubtful service support...
Occasionally vijay saes display some of it's models

Even 1 or 2 years back they released 108 inch lcd in India and 90-95 lacks !! dunno how many pieces are sold or where it is for display.

I have seen panasonic 103 inch plasma and i think there are some pieces sold in mumbai...
so sharp news is not at all exciting!!

this is a just a good set with nothing exceptional about it. here is the detailed review from Flatpanelshd.
Sharp LE820 review - FlatpanelsHD

Recently I saw SHARP 42" lcd at my friends place. With Tata sky the picture was simply not up to the mark. Colour reproduction was pathetic and viewing angle was equally bad. Its signal processing is not at all good.

Yes. SHARP India sucks as far as its models and marketing are concerned. But they are the third largest LCD TV Sellers ! People abroad aren't dumbos to buy SHARP TV without any quality, right ? They supply panels to BRAVIA, so I think it's a good brand anyways. My friends' SHARP CRT TVs have lasted for as long as 15 years. So I think this Quattron technology which some reviewers have said produces more brightness and better yellow and gold colors is worth checking.

Sharp isn't worlds third largest,its fourth.Sharp was good back in 05 and before,at that time they were world no 1 in sales,but they soon lost out to fellow japanese maker sony which started to use better panel and image processing,which in turn lost to samsung which made just as good sets for a cheaper price.

Secondly just because people buy them in abroad doesn't make it good,Vizio has the largest market share but doesn't mean its the best.

Sharp started supplying lcd panels only in 2010 to sony,except the 65" sony released in Q4 09 which used a sharp panel.

Only the sharps 2010 lcd panels are good,even the non UV2A panels have improved in every aspect.

Its good to see their lcds competitve in performance,which in tern leads to good competition and cheaper price.Sharp will still need to improve its image processing tech.

Adder..........good statistical reply. But I'd like to point out that SHARP occupies a share of 9.6 % in the global LCD Market whereas SONY has 9.3 % which means they are almost equal. And these are the statistics as of Q4 of 2009. And when I said people buy abroad I actually meant their online positive reviews and not their blind purchase.Coming to the features, SHARP doesn't have a dedicated Image Processing Engine unlike Sony's DRC/BRAVIA Engine 3 or Philips' marvelous Pixel Plus/ Pixel HD/Pixel Perfect. It's because of this reason that the image on AQUOS is plain and raw - it lacks the rendering and processing of the other LCD TVs. But again, there is reason behind it: SHARP always makes AQUOS LCD TVs for masses at affordable prices, unlike other biggies. Yet reviewers (for eg Tech2 India) have reviewed SHARP favarobly giving it high scores.

Every LCD TV has its own strength and weakness : SONY has superb color reproduction (thanks to Live Colour™) but motion sucks due to its 8 ms panel. Philips LCD produces film like super smooth images. LG has superb motion flow best suited for fast scenes (maybe due to IPS Alpha panel) but color saturation is funny. Panasonic is one of d best and TOSHIBA Regza is inexpensive and affordable but it yields sharp images. Though not on par with SONY or Samsung, SHARP and TOSHIBA are still good, say reviewers/consumers from CNET and Epinions. There is a German LCD brand named LOEWE (ever heard before ???) which makes high end LCD TVS that perform great. But nobody here knows such a name exists ! AQUOS is still the national LCD Brand of Japanese people, said my client from Japan. The SHARP TVs that I have seen in India are superb though they lack the brand name.

SONY was the hero of CRT because of its Trinitron CRT Tube. So has a new era dawned in LCD TVs owing to Quattron panel I feel (but ofc, it depends on how well SHARP implements it). But, SHARP is way behind others in 3D Technology and LED equipped panels. When I'd been to a retailer he told me .... "Sir, in India, people buy TVs of brands like SONY, Panasonic, LG & Samsung because they are advertised well. But nobody knows about Hitachi, Toshiba or SHARP".

I've observed one thing: people know and buy a brand based on marketing and advertisements. But I rather prefer (and suggest) going by the right technology !

Keep Sharing, guys ....

-Royal Analog.

Chk :
http://en.akihabaranews.com/16651/pc/sharp-the-lcd-tv-sales-leader-in-japan .

Actually sharp isn't isn't doing well in sales compared to sony Login to DIGITIMES archive & research

sharp does have a image processing ,it only doesn't have a fancy name for it,but its inferior to the likes of sony ,samsung,philips image processing.

Sony tvs don't exactly show good colors due to their "LIVE COLOR " infact none of the professional reviewers can say what exactly the sony live color or even BE3 have,since the performance varies in low end models even though they have the same advertised terms suchs BE3/live color etc.
LG while on paper is supposed to have good motion it still can't match the ones from philips and panasonic who use similar IPS panels.
Lg Tru Motion tech is inferior to rival tech from sony,samsung,philips and even sharp

Quattron lcds panels so far haven't been used by any other lcd tv company,i doub't sony is going to use their quadtron panel.

Sharp infact are one of the strong forces behind 3d consortium they released 3d lcd monitors as early as 2004.
frankly 3d tech has a long way to go.
They are also very strong in LED backlight ,they had one lcd with RGB dimming just like the sony X450A or XBR8.

Marketing is necessary otherwise the average consumer would never know,but it should be backed by good performance and A.S.S which brands like sharp as lacked,philps is dead in the USA due to poor A.S.S and probably was in india,now that videocon has taken i hope its not same crappy A.S.S that they offer for electrolux,kelvinator,kenstar products.