4D Home Theater: The Next Big Thing?

[ketansethi1987]

Hi guys!

Found two interesting articles:

Up to 200 U.S. theaters will be getting motion seats, water, mist, bubbles, air, fans, strobe lights and odors as part of "4D" technology. Will this make it to home theater?

By Jason Knott, July 13, 2012
So much for 3D. "4D" is already here. At least that's what Hollywood is calling it, but will it ever make it to home theaters?

According to the L.A. Times, as many as 200 theaters in the U.S. will be equipped with motion seating, water, mist, bubbles, air/wind and odors to enliven the movie-going experience.

A South Korean company called CJ Group, which operates Asia's largest movie chain, has already set up an experimental site in Hollywood to test the new system, which it calls 4DX, and is working on a deal with a U.S. chain for 200 theaters.

The system is already set up in 29 theaters in South Korea, Mexico and Thailand and has shown films such as "The Avengers," "Men in Black 3," "Avatar," "Pirates of the Caribbean: On Stranger Tides" and "Prometheus." Film-goers pay an extra $8 per ticket on average for the experience.

With elite services like Prima Cinema launching and motion seating from D-Box already available to dealers, this 4D technology certainly could be sold to affluent clientele.

The L.A. Times says the system includes motion seats, and tiny nozzles that spray water, mist, bubbles, air and odors from a collection of 1,000 scents, such as rose garden, coffee, women's perfume, burning rubber and gunpowder. Giant fans and strobe lights are used to simulate wind, lightning flashes and explosions.

It takes 16 to 20 days to program the 4D effects into a movie, plus $2 million to design and outfit a theater.

Source: 4D Home Theater: The Next Big Thing? - CE Pro Spotlight Article from CE Pro

When are we going to get such things in India?

 

[ketansethi1987]

One more article:

4D The New Cool Thing for your Home Theater
Alon Cohen and Rafi Maslaton, ExciteView LLC
11/30/2005 1:35 AM EST
In todays reality of declining revenues from Cinema Box offices, we are experiencing the rise of a new era the era of consumer shift from Movie Theater to Home Theater. The indications from CNN Poll, DVD Exclusive, The New York Times and the recent record-breaking 18 weeks of declining sales in Box office receipts are that the future of media entertainment has moved into your living room. Many leaders in the field of technology such as Sony, Microsoft, and Intel, are making major investments to bring exciting innovations like the Media Center PC, IPTV and more to your living room.

The Media Center is clearly a welcome consolidation of technologies and an evolution of User Interface; the IPTV is more about transport and selling new services, but not a major revolution from the consumer point of view.

The next big thing should bring a refreshing new change for end users, a whole new experience when watching movies, commercials and TV broadcasts and not just incremental improvements. It should be no less than a major revolution compared to our current mundane home theater.

And, here it is!

Called 4D or the fourth dimension, it got its name from adding a new dimension to 3D movies. It started with 4D Theaters in major theme parks around the world and is now ready to move into your home using a technology developed by ExciteView and to some extent Philips.

While the first three dimensions are visual dimensions, 4D relates to the production of special effects catering to other senses beyond audio and visual, senses such as smell that evoke very strong emotions in our brain, fog and wind that you can feel, motion and vibrations (that do not pop your ear drums), RGB lighting that floods the room affecting the ambiance, heat flashes, strobe lights and so on, creating a highly immersive environment and putting you right in the heart of the action.

The ExciteView solution is the first complete home system that brings a multitude of special effects, synchronized to your video content in real time. The ExciteView system even allows the creative home viewer to enhance and customize the viewing experience and extend it to include additional effects, including Audio and ambient Visual effects.


Figure 1: A 4D TV system adds new sensory possibilities.

The ExciteView system as illustrated above is composed of a decoder called the iD-Box, which is the brain behind the system, and Speaker-Like towers that host over twelve various special effects. The system can be purchased also in its built-in, embedded version. In the embedded configuration, all the special effects generators are built into the walls, the ceiling, the soffits (usually hosting recessed lighting) around and below the screen and in the columns (usually hosting some of the speakers in custom home theaters) an installation very well in line with high-end customers who own a room dedicated to the home theater.

Source: 4D The New Cool Thing for your Home Theater

Your comments awaited

 

[josejames123]

Awesome stuff mate, but just imagine going in for an indian movie with lots of rain songs with an umbrella Jokes aside good concept

 

[Flash]

Awesome stuff mate, but just imagine going in for an indian movie with lots of rain songs with an umbrella

Or Porn in 4D.
The umbrells rule would still apply hyeah:

 

[corElement]

I'd rather not have to pay more than the 300Rs I'm already am.

 

[thebanik]

I'd rather not have to pay more than the 300Rs I'm already am.

As you know, in Delhi/NCR there are various Gold/Premium Class Tickets in various theatres which charge around/more than Rs. 800, For this new experience I am willing to pay that much but not for the services/seats they offer now.

 

[corElement]

I'd hate anything like mist and bubbles obstructing my view of the screen. It's as annoying as a live action film shot in 3d.

 

[hemantwaghe]

Allow us to booze ( taht to carrying own booze as it is overpriced im Maharashtra) and most of the the effects will be acieved!!!:cheers::cheers::cheers:


- BTW sometimes I used to carry a quart pour it in large glass of coke ( beware lot of spectators smell strange things --- and it may take you to fifth dimension of happiness !!

 

[just4kix]

So what happens when the screen actor passes wind?

Sent from my GT-I9100G using Tapatalk 2

 

[ketansethi1987]

No wonder we dont have such things here. lol

 

[ketansethi1987]

And we finally have them now