This (from the article) resonates with me:
"when you read that a component "sounds good but measures bad," you must examine what basis the writer has for determining the meaning of the word "good." To sound good, a product must at least offer competent engineering, I feel, and it may turn out that "sounding good" does not necessarily mean the same to some listeners as "neutral" or "accurate." "
I have been asking on this forum for quite a while for examples of components that measured really badly but sounded excellent to a majority of listeners and reviewers. If I recall, only one member was kind enough to give me an example of such an amplifier, which had, as it turned out, been reviewed with pointers to where discrepancies in the measurements would possibly impact the sound.
The best I got from other members was supercilious advice on the lines of "Oh...you don't really have that much listening experience. Once you listen to a large number of components, you'll agree with our experience...something can sound good but measure horribly."
Using this article as just one reference point, my answer to that has always been: "You're either measuring the wrong thing, don't know how to measure, or don't know how to interpret the measurement."