Haier is not a brand to be dismissed casually. Yes, it is a Chinese brand and some years ago it was known for shoddy quality and best for those who wanted brand-new appliances at second-hand prices. Not so any more. Haier consciously decided to up their antte and imbibe Japanese quality principles. One day (simetime in early 2000), they just junked and destroyed their entire production of washing machines, on the assembly line or in the warehouses, etc. Not even sold them for half prices, etc. The management decided that from then on, they will sell the products that will hold on their own against the world's best. Haier now forms a "case study" in the lectures and discourses of quality, and even in MBA programs.
Having said that, it is still a notch behind the Japanese and Koreans. But the OP should look at the TV's quality. I would advise any purchaser of any goods to discard brand names for the first time and look at products with a very critical eye. After not getting unduly influenced by brand names, check feature for feature, support, after sales, etc., and then make a judgmental call.