How Growing Up Changes the Way We Hear, and feel, Music

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How Growing Up Changes the Way We Hear, and feel, Music​


Summary: Our music preferences evolve across life — from youthful exploration to nostalgic reflection. A large-scale analysis of 40,000 users’ streaming data over 15 years revealed that young listeners engage broadly with new and popular music, while adults settle into more personal and emotionally rooted tastes.

With age, nostalgia becomes a dominant force, shaping listening habits around the music of one’s youth. These findings highlight how deeply intertwined music, identity, and memory are — and how platforms can better cater to listeners across generations.

Key Facts:
  • Expansive Youth Listening: Adolescents explore diverse and trendy genres across the musical spectrum.
  • Nostalgic Shift: Older listeners increasingly return to songs from their youth, reflecting emotional ties and memory.
  • Personalization Insight: Findings could improve age-tailored music recommendations for streaming services.
 
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