Product Review Posting Guidelines

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HiFiVision

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Please follow the guidelines below for posting a product review!

  • Product Image/Video
    Always include an image and/or video of the product or service that you are reviewing. This helps your visitor visually connect your review with the product or need that they are researching, and draws them into your content.

    You can take a photo of the product yourself, do not use an image from the merchant's website, take a screenshot of the website, or use a picture of you using the product. Depending on the product, you might also include before & after pictures.

    Video options include: screencasting for digital products: ordering/using/results, unboxing of physical products, or an explanation of the product (talking head video).

  • Product Description including Price
    Describe the product in detail: specifications, price, size, features, ordering process, delivery/package details, benefits, expected results, your specific results.

    People are wary of scams, and of the actual value of a product. They want to know exactly what they'll get if they order this product today.

    Include your personal thoughts and personal experience about the product or the decision to order the product. This helps your reader relate throughout the review, as they are now in the position that you were when you purchased that same product.

  • Buyer Description
    Who is this product for? Who is this product NOT for? No one product is a fit for everyone (that's why we have an entire wall of toothpaste to choose from at the store!) so don't frame it that way. Be sure to describe the ideal buyer in a way that your reader can easily decide if this is the right product for them - or not.

    The point of a product review is to make sure the right people buy the right product.

  • Proof
    There are two types of proof to include in your product review. Proof that you actually reviewed the product, and proof that the product works.

    People are skeptical of product reviews and believe that product review sites are biased, and that reviews are based on payment or compensation. Your job is to prove that you have the product yourself, and have provided an unbiased review.

    Proof can be achieved by using photos or video, by describing the product in more detail than can be found on the merchant's website, mentioning unadvertised bonuses, and by addressing the negatives.

    People are also skeptical of results, so you should include proof on how the product works if possible. This can include images, video or details about your personal results with the product.

  • Negatives
    Pointing out any negatives with the product itself, or with the ordering process, will make your review objective - and will dramatically increase the 'believability' of your product review. If you don't mention an obvious negative, it will increase skepticism.

    Don't be afraid to tell you readers the negatives! They are probably already thinking it, so this is your opportunity to address those thoughts and help them make an informed decision about making the purchase.

    When addressing the negatives, immediately follow that up with the solution - or with the reason why the negative didn't deter YOU from making the purchase.

  • Use Product Comparisons
    Product reviews work very well when comparing products or services.

    For example, you may have used two or three similar products but perhaps you found one product stood out among the rest. Writing a comparative review of these products by making a clear distinction on how they differ and noting the benefits works very well.

    If you can be clear on the differences and be specific as to why you liked one product over the other, you can often tip potential buyers into actually making a purchase.

  • In Conclusion
    Sum up your experiences and thoughts on the product. How has the product or service added to your bottom line? Did the product deliver on its goals and promises? Was it a good value for the money?
 
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