Vinyl is decidedly inconvenient, which is the very reason it appeals. To play records, you have to be relatively engaged in the activity. The disc has to be taken off the shelf and out of its sleeve. It has to be placed on the platter. The needle has to be lowered just so. How different that is from the way we've been encouraged to consume musicas a sort of automated aural wallpaper best achieved by a digital playlist in shuffle mode. Vinyl demandsand encouragesmore attention. "If I'm cooking or cleaning around the house, I'll plug in the iPhone or play CDs," says Nick Blandford, managing director of the Jagjaguwar record label, home to the indie-folk-rock band Bon Iver. "But if I'm sitting down deliberately to listen to music, I'll listen to vinyl."