Let me break the bad news.
Not all those who claim to have scientific backing on their cable products deliver in terms of listening results.
Case in question, BlueJeans cable.
The below list of articles would point to them doing justification to whatever cables they sell.
Index to Articles -- Blue Jeans Cable
But my experience is, these cables are absolutely poor in details delivery and has monotone bass which hardly qualifies as normal music let alone hifi.
I have had good luck with even Chinese cables who show you nothing more than a picture and price tag with un comprehensible English stating cable sound properties.
So my current stand is the below.
1) Cables do make a different and huge one in that. The last 15% of sound is attained only through cables.
2) Scientifically backed cables do not sound good always.
3) Price is just an indicator but not the final word on how a cable sounds. You may upgrade to a cable which can sound poorer than the previous one.
4) Cables enhance and degrade certain aspects of sound. Some call it EQing but I have never got good results in terms of details and soundstage by EQing. I don't know what they do but it is beyond tone control like a lot of people assume.
5) Lot of cables excites when listened for the first time but are hard to live with when you discover the flaws. The cables with most flaws sometimes excites the most during cable swap listening - Not the best way to judge cables.
6) Any change in the system sound better than previous for 'some' time. Should wait for the honey moon period to fade away before shelling out money.
7) Cables sound different and have various synergies with different other cables. Whether the difference is a positive or negative change is determined by you. That's where you come in. And the positive or negative change in this matter is different for different peoples. Usually someone who has similar tastes as yours and does not hear your system all the time can be more accurate that you!
Lastly, I am an atheist and a believer of reason and logic. But the cables defy science.
The changes between well made cables cannot be measured scientifically or through microphones, double blind tests etc.
More so with the digital cables and power cables to digital components. They hell make difference and I am ashamed to not know why and still keep swapping them.
Not the freaking logical explanation I know and I wont accept it myself coming from anyone else's mouth, but hey that is all I have!