Confusing headlines

[Analogous]

As I understood headlines are supposed to indicate and represent content of articles.
They have a role as clickbait (making us want to know more on the topic/subject).
They are usually a single sentence, shorter the better. It’s an art and a science.

The Art and Science of Headlines

I had three choices for a headline for this post. One that would go with what I truly wanted this post to be about, which is The Joy of Getting the Right Headline.

www.linkedin.com

But these are confusing times.
I realised this when I came upon this:

Dyson’s first dedicated hard floor cleaner doesn’t suck

The Wash G1 is the company’s debut hard-floor cleaner, and it swaps suction for high-speed rollers, water and nylon bristles. It’ll go on sale later this year for $700.

www.engadget.com

 

[keith_correa]

But these are confusing times.
I realised this when I came upon this:

Dyson’s first dedicated hard floor cleaner doesn’t suck

The Wash G1 is the company’s debut hard-floor cleaner, and it swaps suction for high-speed rollers, water and nylon bristles. It’ll go on sale later this year for $700.

www.engadget.com

What did you find confusing? The headline? I thought it was rather clever.

BTW, great thread!

 

[Analogous]

What did you find confusing? The headline? I thought it was rather clever.

BTW, great thread!

Will try to explain. It was a bit Too clever for me ! …. My brain was like:
So, A cleaner from a company that became famous for its vacuum cleaners that doesn’t suck (vacuum)?
Then it’s… wait, what? It’s a mop?
So it doesn’t suck, but it’s good at mopping
It doesn’t suck because it’s not a vacuum cleaner
The pun never ends!
It’s a lot of work!
I love it

This kind of headline should come with a statutory warning for those circling the drain like me

 

[keith_correa]

Will try to explain. It was a bit Too clever for me ! …. My brain was like:
So, A cleaner from a company that became famous for its vacuum cleaners that doesn’t suck (vacuum)?
Then it’s… wait, what? It’s a mop?
So it doesn’t suck, but it’s good at mopping
It doesn’t suck because it’s not a vacuum cleaner
The pun never ends!
It’s a lot of work!
I love it

This kind of headline should come with a statutory warning for those circling the drain like me

You missed the BIGGEST (acc to me) pun there: