While the differences are minor to last year, LG has caught up in the areas it lagged against Sony which is very good for Indians considering Sony prices here. They improved the dithering, upscaling and motion which is great.
Now you can safely get an LG C1 and you won't be missing much from not getting a Sony OLED (A90J notwithstanding). Also, they've still kept their lead as the gaming king by being the only one with 4 40Gbps HDMI 2.1 ports, VRR (which extends to <20Hz this year) and G-sync. And the prices will normalize till Diwali anyway.
Can't wait to get a C1 this Diwali if the prices are close enough to CX.