Morons..
Service providers don't have bandwidth to broadcast more FHD channels, but have the greed to attract customers with one or two 4k channels..
TV manufacturers do not have the means to develop good quality consumer grade 2k OLED TVs to up the PQ, but have the greed to release more and more TVs in beaten to death inferior LED technology 4k or otherwise. What is the use to developing 4k in a technology which suffers to produce proper 2k reproduction w.r.t motion, contrast and viewing angles?
Greed drives the world. Not technology.