ONLY in the lower frequencies, which radiate like a lantern in every direction, so you're mostly hearing sound reflected by the room. With higher frequencies, which beam like a flashlight, you're mostly listening to direct sound, NOT the room. You should google "Schroeder frequency" before making such sweeping generalizations.You are predominantly listening to your room.
You can easily change room acoustics but you can't do the same with important characteristics of speakers. So they have to be chosen carefully. It really is all about the speakers.It's all about the speakers. Wrong!
Harman had done a comparison of the same 4 speakers in 5 different rooms. In blind testing, the preference rankings for those speakers stayed the same, despite each room sounding different. Why the consistency? Because of adaptation: i.e., our human hearing lets us "listen through" the room. Again, it's all about the speakers.
Shame that you refer to something factual as the biggest lie in home audio. That kind of misinformation is such a disservice to the community.