It was a Bi monthly mag and was priced @ 100/- but has since become monthly and price was reduced to 60/-. This change occured months ago.
Problem with the mag is the lack of reading material and obsolete models/prices in many instances. In fact i am now liking the AV Max more than WHF. They seem to be improving with every issue.
AV Max seems to do more serious reviews in India, but the stuff they lift from Hi-Fi Choice is so poorly lifted it defies description. I know it is licensed content, but at the very least get a sub-editor to go through and make appropriate localisation. References to Fortnum and Mason and all can easily be replaced by references to comparable places in India. If their license terms with HI FI Choice do not allow this, they should re-negotiate their agreements, but as it is, it looks extremely shoddy.
The local content in What Hi Fi is almost non-existent, and what exists is of even poorer quality than AV-MAX. The good thing about what hi-fi though is they have all their reviews on the web, and they have discussion forums where their editors respond and so on.
IMHO, even AV MAX reviews are very poor....for example in their review of the Mordaunt Short Mezzo 2 ( July 2008 issue ) they used an Onkyo receiver and a Denon DVD player......I mean is that a serious review or did they just use whatever was at hand? In one of their awards issues( 2006? ) they didn't have any award for a CD player......and in their 2007 awards issue they had only one category for CD players with the NAD C 542( the old warhorse ) competing against a Denon costing more than 1 lakh! Is CD dead for AV MAX ?