Why do we pay for advertisements ?

[Shivam]

I am more of an audio person and rarely do I watch a movie.

When the worldspace radio was active in India, I used to pay for their service and listen to ad-free radio stations. Now I sometimes listen to FM. FM is free of cost but there are advertisements.

Should not the same apply to TV too ?

If we 'pay' for the service, the channel should be without advertisements. FTA channels can very well have advertisements.

Why do we pay for advertisements ?

 

[Imrahn]

I am sure their argument would be that only part of the running cost gets covered by the ad revenues and to acquire quality programs, they have to spend more blah blah....

 

[CANDUU]

ur point is right but if they provide ad free programs they will raise the pay channel cost ,for eg i am paying 40inr for espn ,if it is add free they will charge 150inr. may be more...........
read this link for more info


http://www.financialexpress.com/news/espn-hd-is-costliest-tv-channel/747186/0

 

[Shivam]

ur point is right but if they provide ad free programs they will raise the pay channel cost ,for eg i am paying 40inr for espn ,if it is add free they will charge 150inr. may be more...........
read this link for more info


ESPN HD is costliest TV channel

I can understand your point about channels like ESPN.
What about some of the Indian channels with useless dramas or hindi old movies ? Are they also that expensive ?

 

[hemantwaghe]

I am more of an audio person and rarely do I watch a movie.

When the worldspace radio was active in India, I used to pay for their service and listen to ad-free radio stations. Now I sometimes listen to FM. FM is free of cost but there are advertisements.

Should not the same apply to TV too ?

If we 'pay' for the service, the channel should be without advertisements. FTA channels can very well have advertisements.

Why do we pay for advertisements ?

Our payment covers part of cost of operation and TV channels want more money.
So ads are going to stay.
There may be premium ad free channels but it will be interesting to see their fesibality over time..

BTW Worldspace was not able to make money and closed down ...

 

[CANDUU]

obviously not,these channels are trying to earn maximum what they can.

 

[sridhar78]

Apart from ads, it is the branding of the Set top boxes which is a constant eye-sore while viewing...The logo covers a good portion of the screen and some of them like Reliance is not even translucent..I guess this issue needs to be addressed by the government, we are paying every month and also having to look at their logos!

 

[deba]

This question was raised earlier but the channels are not ready to provide ad free programs because only subscriber revenue is not enough to run the channels......no one knows how true it is but will have to believe it in absence of transperancy in accounting to the subscriber........

 

[Shivam]

If some lawyer/auditor really starts looking at this I am sure they'll uncover another scam and for sure show that channels can earn enough from advertisements to be FTA or be paid channels with with no ads.

 

[Shivam]

Apart from ads, it is the branding of the Set top boxes which is a constant eye-sore while viewing...The logo covers a good portion of the screen and some of them like Reliance is not even translucent..I guess this issue needs to be addressed by the government, we are paying every month and also having to look at their logos!

Yes, that's another thing I forgot to mention. Thanks for bring it into the discussion.

 

[prankey]

Ideally all the channels should be FREE and utilize revenue generated by Ads ONLY. This move can also improve spends on Ad industry thus making the quality of Ads better and more informative.

Only Channels like Discovery HD and Nat Geo HD deserves to be PAID as they never put commercial Ads!

 

[shershah]

in a competitive marketplace, every player has to be on the cutting edge to survive.

india today, is neither communist nor socialist. that era is gone, thank god

india today, has a capitalist outlook which encourages free-wheeling enterprise, and if any one tries to make a fast buck, that one will be cut down mercilessly.

no, the media channels are not trying to fleece the poor comrades, the laity, and the innocent.

they are merely trying to find a way to survive, and if the owner drives a rolls royce it just means that he/she is the first among equals and a person worthy of respect.

a person/enterprise who has made a lot of money in a free and competitive marketplace must be accorded respect and should not be derided and called a blood-sucker?

 

[prankey]

I hope we do not divert the core issue to politics of economics. If ANY media wants to earn through Ads, they should not ask the customer to pay for subscription as well. This is like dual taxation, looking to earn revenue from 2 different ways. They could very well improve their revenue through Ads as the subscriber base will automatically increase once they make the media free.

 

[shershah]

in a competitive marketplace, every player has to be on the cutting edge to survive.

india today, is neither communist nor socialist. that era is gone, thank god

india today, has a capitalist outlook which encourages free-wheeling enterprise, and if any one tries to make a fast buck, that one will be cut down mercilessly.

no, the media channels are not trying to fleece the poor comrades, the laity, and the innocent.

they are merely trying to find a way to survive, and if the owner drives a rolls royce it just means that he/she is the first among equals and a person worthy of respect.

a person/enterprise who has made a lot of money in a free and competitive marketplace must be accorded respect and should not be derided and called a blood-sucker?

 

[Hiten]

a person/enterprise who has made a lot of money in a free and competitive marketplace must be accorded respect

But shershahbhai is there a honest way to make a lot of money in free and competitive market ? Person/enterprise (Anil, Ratan) are bribing innocent politicians (Raja) to survive in the market. Should they be respected ? Will fed up Indian public turn to communist and socialism ?
regards

 

[shershah]

If ANY media wants to earn through Ads, they should not ask the customer to pay for subscription as well. They could very well improve their revenue through Ads as the subscriber base will automatically increase once they make the media free.

prankey

you speak of media players as though they are a part of a determined cartel.

cartels will not survive because they will be brought down by those who know, and can do better

competition in a free place always benefits the consumer

 

[shershah]

But shershahbhai is there a honest way to make a lot of money in free and competitive market ? Person/enterprise (Anil, Ratan) are bribing innocent politicians (Raja) to survive in the market. Should they be respected ? Will fed up Indian public turn to communist and socialism ?
regards

anil, mukesh, ratan, adil, and all these brave men MUST be respected for having survived, and for having provided leadership and employment for millions of indians in difficult times. if they finally land up in jail, so be it.

if they have been walking the wrong side of the law in india, it must have been because they were forced to by the system in place.

ultimately, every society and country has to be comfortable with its own freedom, or the lack thereof.

India has no other way to go now, except to follow the ways of the wild west, so, i suppose, we better adjust, all of us

of course, we must urgently reject Nehru and all that he stood for, including Lady Mountbatten

 

[hemantwaghe]

stood for, including Lady Mountbatten

Stood for ..you mean something else!!( in hindi Kh*da)????hyeah:hyeah:hyeah::clapping::clapping:

 

[prankey]

anil, mukesh, ratan, adil, and all these brave men MUST be respected for having survived, and for having provided leadership and employment for millions of indians in difficult times. if they finally land up in jail, so be it.

if they have been walking the wrong side of the law in india, it must have been because they were forced to by the system in place.

ultimately, every society and country has to be comfortable with its own freedom, or the lack thereof.

India has no other way to go now, except to follow the ways of the wild west, so, i suppose, we better adjust, all of us

of course, we must urgently reject Nehru and all that he stood for, including Lady Mountbatten

Well said Shershah, however like I wrote earlier, lets not bring politics in this rather straight forward discussion. I agree that the smaller players may die if everything becomes free, however as we agree, customer will gain from it.

Smaller players can collaborate with the bigger ones to survive in the market and bring better contents for that media.

 

[abchopra2010]

We have to look it from the other side as well. First of all i think the ads also help the production house to earn. If the channel is a paid channel and without ads, do u think you the consumer base gives so much to the channel that they can make a profit after transmission cost etc + transferring some of the revenue to the production houses.

One one side we ask for HD channels whose production costs are very high and then we dont like the ads.

Obviously i would also like that all channels be ad free but what is important is that a balance is struck. Not like the horrendous advertisement we see in cricket these days!