Apart from the new 1000-nit master OLEDs (A9J) like Panasonic, all Sony's 2021 lineup is just rebranded 2020 stuff with a new processor. And from the marketing, it seems like they're going for more punchy rather than accurate look with this new processor. They didn't show any before-after, no specifications and nothing substantial, just all marketing speak.
Don't see anything to look forward to here since the 1000-nit OLED will cost around 5 lakh for the 65".