I think ATL is a buzzword and not a technology on its own. PMC call their version of TL as ATL and use it as a trademark to promote their speakers and I think all their models for past 20+ years are only TL's.The PMC is not a exo-linear design but a classic straight line TL. The driver is off-set from the closed end. The line may be tuned some what higher than the resonating frequency of the driver to reduce line length. The terminus area in the open-end is larger than the line area in the closed-end.
The damping of the line is done by an egg-foam type of material and some mid-range emerged from the terminus when i heard Bagwans PMCs.
In my tower ATLs the mid-range is completely damped and only low frequency lower than the 3rd harmonic can be felt from the terminus.
Only an apples to apples blind test can tell which sounds better.
May be you need to listen to them once more properly to see if the PMC ATL is working to as what they claim.
BTW they claim they manufacture their own foam which absorbs the upper bass and higher frequencies that radiate from the rear of the main driver and the lowest frequencies remain in phase and emerge from the large vent at the end of the line. And they have been calling it as ATL and selling their products on that whole idea.
The ATL (Advance Transmission Line Speakers) from PMC - YouTube
What material you use to dampen the transmission line?
Some positive points:
- they sound the same/lively at lower volumes and higher volumes.
- they are efficient. On one of the Delhi hifi meets the bigger stand mount TB2i worked well even with Lyrita valve amp putting 1.5 watts/ch (not sure if its 3W/ch)
- my model seems to work well closer to wall and has provision for wall mounting brackets.
- the bass seem to go deeper with out any exaggeration on lower frequencies and I don't seem to miss anything