Interesting article indeed!Probably the answer is somewhere here...
Last year we reported on Dolby restricting upmixing of non-native content through their DSU. Due to backlash, Dolby has withdrawn this restriction on Atmos enabled AV products going forward.www.audioholics.com
Won't a decent 7.1 with Dolby true HD and DTS master HD based receiver do the upmixing and bring out the Atmos effect with height speakers.
If you play real atmos file as 5.1 or 7.1, overall sonic performance changes.
avr job and its a special hardware decoder which decodes the object based atmos signal and delivers to respective speakers according to current speaker configuration it atmos adopts to as much as 64channels but its sound engineer's choice how many objects he should use and whether its a static atmos mix or dynamic atmos mix thats y some movie sounds are more impressive as they use more dynamic object.So speakers also must be Atmos compatible or it is the AVR's job?
Does it make sense to spend more on Dolby Atmos avr on new product price category of close to 90k minimum as against a Dolby true HD and DTS mater HD supporting AVR at pre-owned market price of sub 20k for those on a budget? Will those extra 70k make a huge difference? (Atmos AVRs are rare to find in pre-owned market which is why I am asking)