I have read the words "cost no objective" in too many reviews of high cost audio/video systems. I have been wondering what that really means.
AV magazines typically classify equipment into budget, mid and high end based on absolute costs. However the "budget" definition by US or European standards hardly makes sense in India. Almost all the AV equipment I own falls in budget category by this definition but is much higher in cost compared to most of my friends and relatives.
Following guidelines in my opinion should make more sense in regardless of the income of a person.
Budget - Cost is the most important deciding factor. Someone spending an amount equal to a month's earnings should be in this category. Let's say someone fixes a budget of Rs. 1,00,000 for speakers and earns the same amount monthly. He's not going to buy Rs. 1,20,000 speakers just because they are better. He'll most likely just spend some more time making the decision but still buy the Rs. 1,00,000 speakers.
Cost no objective - Someone spending a tenth of a month's earnings shouldn't really worry about the cost. Let's say someone wants to spend about Rs. 1,00,000 on speakers, he may easily spend Rs. 2,00,000 as well if he likes them. This is very likely if he earns Rs. 10,00,000 a month.
Adamant AV fan - I am using the word adamant because this type of a person usually faces resistance from family. The typical spending amount count be more then double a month's earnings. Could be 3 times or even 5 times. This type of a buyer can extend initially set amount by a wide margin. He's likely to spend a significant amount of time on researching, auditioning, reading and comparing just to ensure that the budget hike is justified.
Note that amount doesn't matter here. The same example can be applied to Rs. 10,000 as well.
Comments?
AV magazines typically classify equipment into budget, mid and high end based on absolute costs. However the "budget" definition by US or European standards hardly makes sense in India. Almost all the AV equipment I own falls in budget category by this definition but is much higher in cost compared to most of my friends and relatives.
Following guidelines in my opinion should make more sense in regardless of the income of a person.
Budget - Cost is the most important deciding factor. Someone spending an amount equal to a month's earnings should be in this category. Let's say someone fixes a budget of Rs. 1,00,000 for speakers and earns the same amount monthly. He's not going to buy Rs. 1,20,000 speakers just because they are better. He'll most likely just spend some more time making the decision but still buy the Rs. 1,00,000 speakers.
Cost no objective - Someone spending a tenth of a month's earnings shouldn't really worry about the cost. Let's say someone wants to spend about Rs. 1,00,000 on speakers, he may easily spend Rs. 2,00,000 as well if he likes them. This is very likely if he earns Rs. 10,00,000 a month.
Adamant AV fan - I am using the word adamant because this type of a person usually faces resistance from family. The typical spending amount count be more then double a month's earnings. Could be 3 times or even 5 times. This type of a buyer can extend initially set amount by a wide margin. He's likely to spend a significant amount of time on researching, auditioning, reading and comparing just to ensure that the budget hike is justified.
Note that amount doesn't matter here. The same example can be applied to Rs. 10,000 as well.
Comments?
