I have read that keeping the gain at 1 or 2 O'Clock position wakes up the amp. I keep mine at 2 O'Clock.
I was always thinking that level matched amps when played in it's range should not sound very different. But there is something that I read which made sense to me. Even when listening to music at normal levels, in music recorded with a good dynamic range, (More so with movies) peak levels could go to as much as 250 Watts. Most amps will clip here if it does not have sufficient headroom. Maybe that is why these amps with 300 - 400 watts sound better even when level matched.
http://www.cordellaudio.com/he2007/show_report.shtml
Look under paragraphs :
"Amplifier Listening Comparison"
"The Peak Power Demands of Well-recorded Music"