In general the spacial sound production from your AVR requires speakers to be placed at a height of at least ~7+ feet to down fire towards the seating position. As you might be aware, Dolby suggests 3 different types of speaker placement to reproduce the Atmos spacial sound.
- By installing in ceiling speakers to create sound field just above your head. This gives true ceiling effects as the speakers down fire to create the exact sound what it is supposed to reproduce.
- Next is the height speakers. This is meant for people who don't have provision or have difficulty placing in ceiling speakers. This would need Bookshelf or jewel cube speakers to be placed at 8 feet just above the front L & R and rear L & R in 45' tilted position. This would produce ~90 and above percentage of Atmos sound field and this would well suit for Auro 3D configuration.
- Finally the up firing speaker which is pretty much a snake oil to showcase sound can also be up fired to bounce towards the listener. I have placed such a speaker right on top of the L & R bookshelf speakers before but experience was not all that great as compared to the 2nd option.
Best is to install the in ceiling speakers to have the ultimate Atmos experience. But a bookshelf speaker placed at the right height and tilted at 45 degree will give enough dispersion of sound creating Atmos experience.
Except the dipole speakers any BS speakers can be placed for Atmos say for down firing or heights. It is finally an individual's choice to go for the speaker considering what is possible for his room.