Hype is defined in a dictionary as extravagant or intensive publicity or promotion.
We experience Publicity and promotion everyday. It could be a product, a movie, a dish, a gadget, a car, a pet, a diet, a public personality…., the list seems endless.
But in our audio hobby, hype is of particular interest and concern. Big companies with deep pockets are able to do this more,while small boutique companies seem to rely on specialist reviewers and audio forums to spread the word.
Note the above definition of the term hype does not imply it’s dishonest or untruthful. Other definitions may vary. We all do however make choices based on information that we find, research or are told (unless we inherit or such)
Given that we all have personal preferences in a highly subjective field and are influenced by peer pressure, how do we make sense of it all and make better choices and decisions on components that will work well together to sound good to our ears and tastes ?
Ok, with the above confounding context set, the question I actually want to ask is “how do you make your decisions when choosing audio components for your set up?”