Indian Audio Speakers Industry

Not for A/V quality ?

Regards

Yes . Provided we consider similar price braket.
My opinion is based on audition of Norge & DNM Vs yamaha(stereo amp) ,denon(stereo amp) and marantz to some extent.

Have not heard pulz personally but according to a friend,who is a sound engineer working with Seinnheiser, Pulz was the most clean and sweet amp he has heard.
 
Also there is huge demand for products around 10K, all manufacturers should prices their equipments DAC,CD Players, Pre-Power equipments around 10K irrespective of the production cost.

The government should support this need by slashing import duties on audio products. The additional demand thus generated will generate a lot of income for local audio dealers and manufacturers. It will also spur the education industry, It will become a dream of every parent to make his boy an electronic engineer and then get into audiophile equipment manufacturing.
 
Kindly share names of "Top 10 Most sought after Premium High End Speakers in India"

Speakers worth their salt. No particular order:-

1. Cadence - Hybrid speakers (Proprietary ESL Panels & Eton woofers)
2. Lyrita - Single driver speakers & Open Baffle speakers with Eminence woofer (boxed)
3. Acoustic Portrait - Multi driver three way tower speakers.
4. Audire - Mostly single driver speakers but would offer custom made solutions also.

I've heard Torvin speakers but am not impressed.

There are others like Norge, DNM Pace, Sonodyne, Telome, Craftel etc but I've not heard them so not sure.
 
Also there is huge demand for products around 10K, all manufacturers should prices their equipments DAC,CD Players, Pre-Power equipments around 10K irrespective of the production cost.

and where he will recover his costs and overheads?
 
Other than MBA students Information is very useful at least for the people in central excise or customs to know actual value of items, brand names, who deals with what etc.
 
Kindly share names of "Top 10 Most sought after Premium High End Speakers in India"

Sumit,

It may be good for the fellow forum members to know where you stand in terms of your understanding of Indian vs. foreign brands (names, genre etc). I see you have asked a series of questions but maybe the answers may be more insightful if you can share your understanding.

Can you re-iterate what you want to take away further from this forum vis-a-vis what all has been shared? I am getting a familiar feeling of meandering in MBA sense from your questions :)

Cheers
 
Dear Milestoneseeker,

Thank you and everyone for their inputs, "I" as an outsider to this space wanted to know where the speaker industry stands in India and where is the growth potential for next wave to come. As foreign companies see India and China on same level but it is not true as with-in speaker industry many of the high performance high quality and premium products are doing tremendous sales in China where as in India still I feel we lag far behind.

If at all very few of people in India have good music sense they are not able to be qualified to be called as a good market just because they constitute a very small set.

Still I am not clear who (companies) are controlling this small market and where they see sales.

Regards,

Sumit Saini
 
Dear Milestoneseeker,

Thank you and everyone for their inputs, "I" as an outsider to this space wanted to know where the speaker industry stands in India and where is the growth potential for next wave to come. As foreign companies see India and China on same level but it is not true as with-in speaker industry many of the high performance high quality and premium products are doing tremendous sales in China where as in India still I feel we lag far behind.

If at all very few of people in India have good music sense they are not able to be qualified to be called as a good market just because they constitute a very small set.

Still I am not clear who (companies) are controlling this small market and where they see sales.

Regards,

Sumit Saini

Sumit,

I think you are mixing two aspects here:

  1. Affordability or maybe, purchasing power of consumers
  2. Knowledge

My assessment, based on what I have seen over last 6-7 months since I started looking for a setup, is that we suffer more from purchasing power than knowledge. Maybe, a better word for the situation is "latent demand" which exists but for the want of a more affordable market. The knowledge base exists and is much wider than you anticipate. However, China and India are not equals (for all the patriotism, this is the plain economic truth). It is for no reason that even though a car like RR costs twice as much in China than say in US, it still manages to pull in enough numbers to make the manufaturer sit-up and take note. China has better purchasing power but not necessarily affordability from a "value" perspective.

And to step away from the monologue, one simple way to assess India market is that it is the foreign brands which dominate India market. This is something you would have realized by now on this forum. And the domination is not due to want of better speakers from local manufacturers (though it is not entirely untrue also) but more of a pan-India mind share as compared to the local brands (which tend to be more regional). Simple example is Sonodyne.

However, do note that the market does not support a monopoly or even a duopoly as of now in India. So there is/are no brand(s) who are "controlling" this market. There are a bunch of manufacturers, each of whom have a distinct sound signature and their associated enthusiasts, present in India with varying strength.

I clearly do not want to coach you on how you should be shaping up the structure of your study but I think you need to put in some more thoughts on market segmentation in India for this industry before analyzing how the manufacturers are playing in this market.

Phew ... you can take a guy out of a b-school but never the b-school out of a guy (this one is directed towards me) :ohyeah:

Cheers
MSS
 
Dear Milestoneseeker,

Absolutely well responded and I would like to thank you for sharing your candid thoughts.

(1) if possible kindly through some light on when you say There are a bunch of manufacturers, each of whom have a distinct sound signature and their associated enthusiasts, present in India with varying strength from your experience and knowledge.

(2) What is the price range when we say Affordability or maybe, purchasing power of consumers is the key to this market i.e between which price range we expect large sales to happen if place a high quality and high performance speakers in Indian market. or in short what is the price point beyond which Indian consumers do not reward premium products with large volumes in sales.


Sincere Regards,

Sumit Saini
 
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Dear Milestoneseeker,

Absolutely well responded and I would like to thank you for sharing your candid thoughts.

(1) if possible kindly through some light on when you say There are a bunch of manufacturers, each of whom have a distinct sound signature and their associated enthusiasts, present in India with varying strength from your experience and knowledge.

(2) What is the price range when we say Affordability or maybe, purchasing power of consumers is the key to this market i.e between which price range we expect large sales to happen if place a high quality and high performance speakers in Indian market. or in short what is the price point beyond which Indian consumers do not reward premium products with large volumes in sales.


Sincere Regards,

Sumit Saini

Most of the time, people would bunch up speakers in the classification of bright, warm and neutral. While this classification is subjective, often people have agreed broadly when labelling a particular brand of speaker. Hence, you may have the following:
  • Bright - Polk Audio, Klipsch etc
  • Neutral - PSB, Energy, MAs etc
  • Warm - Wharfedale etc
The list is not exhaustive and nor is it intended to be. Just to give a gist of what I am trying to convey.

Each of these classifications have their fans and the classifications are by no means signifying "quality". It is a signature, as mentioned. And the owners tend to club around their preferred signature for their future core purchases as well as the associated purchases (hence driving the pattern for the speaker ecosystem).

The price point is a tough question ... I would say, the sweet spot can be a range of 25k - 40k. Of course, you can create multiple categories based on the type (bookshelf, floor standers, centers, sorrounds etc) but I have seen most of the folks looking for a buy in this range. Others' opinion might differ on the range ! So speakers like PSB would sell far more if only they retailed for less !!! Do note that some these thoughts are influenced by my wishful thinking :D
 
For excellent sound that won't break the bank, the 5 Star Award Winning Wharfedale Diamond 12.1 Bookshelf Speakers is the one to consider!
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