Dear Milestoneseeker,
Thank you and everyone for their inputs, "I" as an outsider to this space wanted to know where the speaker industry stands in India and where is the growth potential for next wave to come. As foreign companies see India and China on same level but it is not true as with-in speaker industry many of the high performance high quality and premium products are doing tremendous sales in China where as in India still I feel we lag far behind.
If at all very few of people in India have good music sense they are not able to be qualified to be called as a good market just because they constitute a very small set.
Still I am not clear who (companies) are controlling this small market and where they see sales.
Regards,
Sumit Saini
Sumit,
I think you are mixing two aspects here:
- Affordability or maybe, purchasing power of consumers
- Knowledge
My assessment, based on what I have seen over last 6-7 months since I started looking for a setup, is that we suffer more from purchasing power than knowledge. Maybe, a better word for the situation is "latent demand" which exists but for the want of a more affordable market. The knowledge base exists and is much wider than you anticipate. However, China and India are not equals (for all the patriotism, this is the plain economic truth). It is for no reason that even though a car like RR costs twice as much in China than say in US, it still manages to pull in enough numbers to make the manufaturer sit-up and take note. China has better purchasing power but not necessarily affordability from a "value" perspective.
And to step away from the monologue, one simple way to assess India market is that it is the foreign brands which dominate India market. This is something you would have realized by now on this forum. And the domination is not due to want of better speakers from local manufacturers (though it is not entirely untrue also) but more of a pan-India mind share as compared to the local brands (which tend to be more regional). Simple example is Sonodyne.
However, do note that the market does not support a monopoly or even a duopoly as of now in India. So there is/are no brand(s) who are "controlling" this market. There are a bunch of manufacturers, each of whom have a distinct sound signature and their associated enthusiasts, present in India with varying strength.
I clearly do not want to coach you on how you should be shaping up the structure of your study but I think you need to put in some more thoughts on market segmentation in India for this industry before analyzing how the manufacturers are playing in this market.
Phew ... you can take a guy out of a b-school but never the b-school out of a guy (this one is directed towards me)

hyeah:
Cheers
MSS