I went to demo the 85 incher Bravia 9 TV in detail today at a nearby store and compared to popular OLEDs as well as other Sony TVs. I must Sony has done a great job in this miniled tv, the colours were really great and compared to OLEDs I can say its close to 85-90% in deep blacks. The showroom was brightly lit and still I could watch the TV without any issues. I also requested to switch on another TV just opposite to it so I could check the reflections and I was amazed by the reflection handling, though not the greatest but much better than what I've seen earlier.
I am in the boat to buy an 83/85 inches and had finalised the 83 LG C4 but the price is killing. Bravia 9, I got a price today for 460000 with 25k cb on emi, so effective price is 435000/- which is really good and will further come down a little in the coming weeks due to festival approaching. LG I got 550000 with cb.
After reading your comments I am in a dilemma.