Its been 2 weeks playing around with this TV, I did not find any problem with this. Even I do have good collections of HD movies....even some are bluray 720Rip (around 2GB).... looks good on this TV. I did a long research before buying this.
USB is plug n play and run almost all kind of files but I found on some .mkv files audio did not support but its fine with me as I have only few on .mkv.
Now let's talk about picture quality....its really good when you turn on 200Hz "STANDARD Mode" it gives you real picture sometime it looks like you are not watching movie you are watching (the making of movie)... I mean you will find like live shooting is going on (SO REAL) but we watch movie for fun and it shud look like movie so you can change the mode to "CLEAR Mode" but again I would recommend "STANDARD Mode" for good graphics / Action and animation movies. (You would love it). 3rd mode is "SMOOTH Mode" use that for sports channels (Its amazing exp.). Company default picture setting is not gud, so you need to make ur own, I made my own setting if you wnt I can share wit u.
I watch HD channels like Discovery HD and National Geography HD with "Standard Mode" its amazing exp. (specially underwater & wild life shots) it looks like you are watching them live.
3D technology - not that great as I was expecting but still I can say I have got 3D tv... lol! but I hope 3D exp will giv better results with 3D player, I hvn't tried tht yet. ( I had 2 choices (40C6900 - non 3D rs 98000 & 40C7000 3D rs 1,20,000). I went with 40C7000 3D because with this option I got series 7 + 200Hz + Dynamic Contrast+ Skype on TV and one 3D glass free of worth 4,500rs.
Overall I am very satisfied with this TV if you love bluray movies/ good graphics games like PS3/ xBox 360 then its really good but please take your own decision