Well, you guys are keeping me away too from buying a pricey tv. Last Sony my parents bought still running strong since 95. One i gifted in 2016 panel got screwed up within 3 years. Another one with me again screwed up in 6 years. A sammy 40" bought in 2013 is however still running strong. Now if one goes and buys something for 1l+, for it to die in 3 years, sorry cant do that. Sony meant quality and reliability, now it just means cost.