As if ads on the screen during cricket weren't enough there have started them in movies as well. Check out the movie "Twelve" running on Z studio right now. There is an AXE ad occupying a full length horizontal strip about 10th of the screen height. It's really distracting. There are already commercial breaks longer than 7 minutes each, why distract us even further
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On a lighter note - those who saw this movie know that we missed "something very important" hidden in the area of the Ad :lol:.

On a lighter note - those who saw this movie know that we missed "something very important" hidden in the area of the Ad :lol:.