How Winning (or Losing) a Grammy Changes the Music Artists Make

[Analogous]

After winning a Grammy, artists tend to release music that deviates stylistically from their own previous work, as well as from other artists in their genre. Nominees who lose do the opposite—their subsequent albums trend toward the mainstream.

How Winning (or Losing) a Grammy Changes the Music Artists Make - By Giacomo Negro, Balázs Kovács, & Glenn Carroll - Behavioral Scientist

Recent research shows how winning a Grammy can spark innovation, but losing one can snuff it out.

behavioralscientist.org

 

[square_wave]

I have stopped following the grammys for a long time now. It has gone commercial and is not a barometer for quality standards at all in music. More so in the recent years.

 

[sachinchavan 15865]

After winning a Grammy, artists tend to release music that deviates stylistically from their own previous work, as well as from other artists in their genre. Nominees who lose do the opposite—their subsequent albums trend toward the mainstream.

How Winning (or Losing) a Grammy Changes the Music Artists Make - By Giacomo Negro, Balázs Kovács, & Glenn Carroll - Behavioral Scientist

Recent research shows how winning a Grammy can spark innovation, but losing one can snuff it out.

behavioralscientist.org

Interesting. Also conforms with Maslow’s hierarchy - once you secure your esteem needs, you tend to aim for self-actualisation. And probably vice versa, if you fail in achieving your esteem needs, you slip back to fortifying the belongingness.