The current mentioned by a shop is RMS AC current. So VA rating can be obtained by multiplying it by Secondary RMS AC voltage. So For 30-0-30V secondary, 1A current, VA rating will be 60VA. Generally 60VA suffices for a sustained load of 55W or so, although that's not a rule per say.
If you want an idea of how much secondary voltage drops on a load check
this graph. It shows load versus secondary voltage for a 200VA transformer. As you can see there is a clear drop below rated secondary voltage when you cross 200W load.
In general post rectification load capacity will be approximately same as unrectified load.
This graph shows secondary voltage drop as as post rectification current grows. There is more information on this website for those interested in ripple voltage as well.