This is KLV. On a personal note I find the colors too vivid and bright but these can be adjusted to lower levels. I found it much superior to samsung 4 series and also LG.
I was also getting panasonic 800 model in same price which is full hd but it wasnt that vibrant in picture quality than this model was. More importantly the sales n service is an issue with pan. If you have higher budget u can get v series for same fucntion but 4K more only for looks!