Commercial considerations (of different kinds) have played on the artists’ minds in every era. It is upto the artists themselves to decide whether to fall for it or maintain the integrity of their music and believe that the followers would grow steadily and be retained.
Yes, streaming music has made it easier for a much larger number of artists to make ‘some’ money (and more importantly, get exposure), but has also made bigger artists more difficult to make ‘big’ money through music sales. It’s kind of socialistic in a way
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The bigger artists will have to explore alternate modes of making bigger money - brand endorsements for example. Or merchandise. One major source of income could be live performances. The experience of a live performance can never be replaced by reproduced music. If you look at major Indian artists across genre (Ghazals in the past, Rock/pop now, classical and film always) do a number of concerts every year across the globe. The recorded music becomes more like a promotion to attract listeners to live performance.