Sorry Jignesh, but I don't subscribe to that theory. To me the lesser of the evil, is still evil. The fact is that as far this issue is concerned SunDirect HD is the best of the lot. The reasion being that they only have their logo on 'three' HD channels and on a couple of Sun TV owned SD channels. The rest of all the SD channels and DD HD, do not have any SunDirect logo. DISH TruHD on the opther hand has logos on every single channel, simply because their logo is superimposed by their set-top box. If only I was a programmer, I would have removed their logo by hacking their firmware. The worst part is that their logo on the HD set-top box is in SD resolution as is their main/info page.
This is to inform you that when Tata Sky initiated its operations it had the logo in only 3 channels.