As I say always check the numbers
Pls check following news---------
Hitachi- This news says it is marignal player and LG which is not mentioned is very big!
Digital Home - Worldwide plasma sales fall 22% in Q1
This news even discusses huge decline in shipments and more in profits on plasma..
Nothing against technology but future looks dark
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Worldwide plasma sales fall 22% in Q1
Tuesday, 28 April 2009
Worldwide sales of plasma panels in the first quarter of 2009 fell for the second straight quarter after posting strong growth during most of 2008 according to a recent report from DisplaySearch.
The research firm reported today that shipments in the first three months of the year were 2.8 million units, down 22% from 3.5 million units during the same time period in 2008.
Much of the decline was attributable to the discontinuation of 32 models; however, even shipments of 42 and 50 panel shipments were down. Some brands announced their withdrawal from the plasma TV business in the first quarter, like Pioneer, while other brands decided to shift away from plasma to focus on LCD TV only, like Vizio.
The reports found that plasma televisions 50 inches and larger now account for one-third of all plasmas sold as manufacturers focus on the part of the market where plasma remains more competitively priced than LCD.
Panasonic continued to be the biggest seller of plasma panels in the first quarter. Panasonic sold 37% of all plasma panels followed by Samsung (31%), LGE (26%), Pioneer (4.3%) and Hitachi (3.8%).
On the revenue side, the news was even worse. While units sales were falling 22% year over year, plasma revenues were plummeting 36%. Only Panasonic, which experienced a 15% decline in revenues, was able to achieve a slower level of revenue decline than the category average. Samsung experienced a 37% decline in revenue, Pioneer a 40% decline while LGE and Hitachi both fell more than 50%.
As bad as plasma unit shipments were in Q109 relative to a year ago, plasma panel revenues were even worse, declining 36% Y/Y as falling prices were needed to stem even steeper demand falloff, noted Paul Gagnon, DisplaySearch Director of North America TV Market Research. With future investment in capacity expansion on hold at almost every plasma panel maker except Panasonic, improvements in technology, such as greater luminance efficiency and more efficient manufacturing at existing fabs, will be the key areas of investment to maintain cost competitiveness against future LCD fab capacity expansion.
With Pioneer withdrawing plasma module production in 2009, only three major panel makers are left in the plasma industry.
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