Hi All,
Found this on the net hope it helps someone
There has been a similar post before, but there is one key step missing - see extra step 9a below.
1. Ensure that there is no disk in the tray.
2. Switch the player off and then back on. This is necessary to clean-boot the firmware.
3. Wait until the main menu page appears and the player stops doing anything.
4. Press the Eject button to open the tray. (The button is between the "Power" and "TV Power" buttons at the top of the controller.)
5. Press the eject button to close the tray.
6. Wait while the player searches for a disk.
7. As soon as the "No Disk" message appears at the top left corner do the following.
8. Quickly press the REPEAT button just above the TV channel selector at the bottom right of the controller.
9. Enter 57538 on the number pad quickly, but accurately. This is The Code If You Have A Region 2 Player (Other Region Codes Given Below)
9a. Press REPEAT again!
10. The region code "2" should appear at the top left corner of the screen.(this just flashed on then off, so keep an eye on the screen)
11. Enter a "9" to make the player region free.
12. Power down and power up again.
13. Play a foreign DVD to verify the change.
Other Region Codes To Be Used In Step 9 If You Don't Have Region 2 Player are as shown below.
Samsung Region Codes
1 2 9 3 3 4
2 5 7 5 3 8
3 5 6 7 3 2
4 7 6 8 8 4
5 5 3 8 1 4
6 2 4 4 6 2
For Example If You Have A Region 1 DVD Player
At Step 9 You Would Type In 29334 followed by REPEAT & Look For 1 To Appear In The Left Hand Corner Then Type 9 To Make It Region Free
Once you type 9 then turn off your Blu-ray player wait 5 minutes turn back on and insert a foreign DVD. That's it, your player is now multi region!