I have been a subscriber of Spotify since 2011 and have tried other services - beats before it was acquired by apple, apple music, tidal, google music and amazon. Out of all those, Ill have to say i like Spotify the most still. the interface is easy and intuitive, catalogue is massive, and they have curated, user created as well as daily mixes based on your listening habits. I have discovered artists and albums I may not have if not for Spotify. I also like integration with google devices and Amazon Alexa.