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They should start 24X7 ...
Introduction of Starsports HD confirms the bad news that is TataSky
This confirms that TataSky is full of capacity and has no more room to operate.
The only way TataSky can now survive is to become niche player - by scrapping dud channels and becoming a premium HD player. But, Is there a business model on that, no one is sure.
Like I had said many times before, I don't know when TataSky will bite the bullet and replace obsolete no-use MPEG-2 boxes with recent ones. With 10% churn per annum, they should have hardly 300,000 or 400,000 operating and live boxes now and that is not a big deal.
But, that will release them HUGE transponder space.