Online buying would definitely give you good price. You can infact check the online stores for the lowest price and can them to a shop in your city and bargain to match the online price. I did the same during Diwali this year for the Samsung 55 inch F8000 model at the Croma store. Unbelievable but to my surprise the Croma people matched the price. I brought the tv from Croma ar Rs 1.98 lacs plus some goodies like a free 3D bluray player etc. the tv is superb and I am loving the picture quality.