If you DIY with 30k, things will sound much better. But do not expect 20hz.
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I beg to differ. you just have to remember Hoffman's iron law.. about enclosure size, spl and extension
just to give you an idea on the cheap...
JBL GT5-15 car subwoofer
110 litre internal volume box, loosely stuffed. Sealed alignment. (should result in a Qts of about 1, and an F3 of about 32hz in space).
Add room gain & wall loading (quarter space) or corner loading(1/8 space).. easy useful sound upto 20hz, with no equalisation required.
oh.. you need an amp.. try the 700w tapco juice-- all told you should easily come in under 30k and the system will play loud and low. - 100db+ at 20hz assured. (try that with any sub below 50k in the market!)
Similarly you can build a sub under 20k as well, which should will also get to 20hz F3 within a room, but may duck in below 100dB at that frequency.
there was a post in this forum about someone who used an eminence 12" driver, bass reflex alignment with a f3 of about 22hz, and a tapco 2500w amp, DIY all under 30k. looked really good!
just remember, your driver needs to mesh well with intended enclosure alignment. as for Car subs few (but not all) work well within an HT space..
If you do venture DIY, i think there are plenty of people here who would be happy to help..