A study from the Audio Engineering Society showed that low-quality audio will make a viewer think the video quality is even lower. (It’s a weird, subconscious thing that researchers are still investigating. The brain can be kind of finicky when it comes to audiovisual content.)
www.aes.org
AES E-Library » When Spatial Sounds Affect the Ability to Apprehend Visual Information: A Physiological Approach
The current technological solutions for spatial audio provide realistic auditory impressions but rarely account for multisensory interactions. The intent of this study was to discover if and when spatial sounds could lower the accuracy of visual perception. Sequences of light and sound events...
