I could not understand what's the idea behind it. What's the advantage?
I could trace one website with this info.
It seems to be like one of the useless Japanese inventions. Its not terribly difficult to touch the main button instead. I also think curved screen will be quite uncomfortable to use (esp. sliding gestures). Moreover, it will take up more volumetric space than a flat phone.
But I may be totally wrong.

I could trace one website with this info.
The main advantage of the phone's curved design is what Samsung calls the "Roll Effect." When the phone is lying flat on the table, pressing on one side rocks the device and turns on the screen, allowing the user to easily check basic information (date, time, missed calls, battery information, etc).
It seems to be like one of the useless Japanese inventions. Its not terribly difficult to touch the main button instead. I also think curved screen will be quite uncomfortable to use (esp. sliding gestures). Moreover, it will take up more volumetric space than a flat phone.
But I may be totally wrong.