Airtel digital TV and Tata Sky have signed the contract with ESPN HD. However, before the World Cup begins, all DTH operators will be offering ESPN HD, an industry source told FE. When contacted, an ESPN spokesperson declined to comment saying the company was in talks with DTH operators. Even on the cost of ESPN HD, the spokesperson declined to comment. One of the leading DTH operator told FE that during World Cup cricket, operators expect sell around 1.5-2 lakh DTH HD boxes. If all the six DTH operators manage to sell 2 lakh HD connections, then they will be able to recover cost of obtaining ESPN HD. If they fall short, then the deal will result in a financial loss, a executive of a DTH company said. :clapping:
ESPN HD is costliest TV channel
ESPN HD is costliest TV channel