Or may be Disney + tariff will be placed above “VIP hotstar” subscription in which surround sound is available just like “UHD tier” subscription in Netflix. Infact after Disney + launch, movies from “Marvel Cinematic Universe” might be removed from hotstar! So it’s going to get worse for hotstar forcing home theatre viewers to opt for (very) high tier Disney+ subscription. Hotstar will continue to be mobile centric.
Down the lane, for survival, DTH operators might aggregate OTTs and offer their own monthly packages just like how they aggregated various channel broadcasters like Sony,Star,Zee banquets into packages.
History has always been clear. For making us addicted, initially everything is offered in a simpler and affordable way and once they successfully killed the rival (DTH for OTTs, AIRTEL/Idea+Vodafone for JIO, PayTm, food order apps, Ola/Uber, OYO rooms, YouTube pushing its ‘premium subscription’ etc), starts showing true colours of greediness. Only during early adaptation, we pay less. Once the honeymoon period is over, tech companies start squeezing us.
Apart from prime & Netflix, Apple TV +, few like SUNXT have separate section for “Dolby Digital Sound”.