Panasonic to exit plasma TV panel business by end-March 2014

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UPDATE 1-Panasonic to exit plasma TV panel business by end-March 2014 | Reuters

Company to take 40 bln yen impairment charge - sources

* Move earlier than expected, restructuring picks up speed

* TV business has been major contributor to net losses

By Reiji Murai

TOKYO, Oct 9 (Reuters) - Panasonic Corp will pull out of the plasma television panel business by the end of the financial year to March 2014, sources familiar with the situation told Reuters, marking a key milestone in the long-term decline of Japan's TV industry.

Panasonic had been widely expected to back out of the unprofitable business, but the exit comes sooner than predicted and underlines President Kazuhiro Tsuga's determination to weed out weak operations as he focuses on higher-margin products to end years of losses at the consumer electronics conglomerate.

Panasonic's TV division has been a major contributor to the electronics company's combined $15 billion net loss in its two latest financial years. Its TV business posted an operating loss of 88.5 billion yen ($913 million) in the last financial year.

With the closure of its sole plasma panel factory in western Japan, Panasonic will book an impairment loss of more than 40 billion yen on the last remaining factory building in operation, the sources added. The company set aside 120 billion yen to cover restructuring costs at the start of the current financial year.

The move also signals the demise in Japan of a technology in which TV makers once invested heavily but has now been overtaken by advances in the liquid crystal display (LCD) business. Plasma display TVs accounted for less than 6 percent of global shipments in 2012, compared with 87 percent for LCD TVs, according to research firm DisplaySearch.

Squeezed by the strong yen in recent years, Japan's TV makers have also lost their innovative edge against nimbler rivals such as South Korea's Samsung Electronics Co Ltd , with deep resources to spend on research and development.

Sony Corp, Panasonic and Sharp Corp combined had a less than 20 percent share of the worldwide flat panel TV market by revenue. Samsung had a 27.7 percent share, and LG Electronics Inc had 15 percent.

Panasonic said in a statement on Wednesday that it continued to consider various options for the plasma display panel business but that nothing had been decided yet.

The several hundred employees in Panasonic's plasma operation are expected to be deployed to other parts of the company, the sources said.

The move is in line with the strategy adopted by company President Tsuga since he took charge in June 2012. Panasonic is trying to engineer a turnaround away from low-margin consumer electronics goods to products catering to automakers and other business clients.

Tsuga has warned that he would weed out any division that fails to meet a 5 percent operating margin goal within three years. Non-core assets like its healthcare unit are also being sold as he overhauls the company.

Panasonic agreed last month to sell the healthcare business, which makes blood sugar monitoring devices and electronic record-keeping systems, to U.S. private equity firm KKR & Co in a $1.67 billion deal.

Shares in Panasonic were down 0.2 percent at 913 yen in morning trade in Tokyo, in line with a 0.3 percent slip in the benchmark Nikkei average.
 
Panasonic has denied this news report and has said that they have not made any decision about exiting the plasma TV business in 2014.
 
Panasonic has denied this news report and has said that they have not made any decision about exiting the plasma TV business in 2014.

well, the denial is just a scheme to allow sale of current inventory. at least in india, they seem to be hell bent on closing down plasma sales right away.
 
Hope you are correct. Any link to that statement?

Panasonic has sent statements denying the news to web sites which carried the story -

Panasonic denies reports it will end plasma production in 2014 | whathifi.com

Will Panasonic exit Plasma business in March 2014? - FlatpanelsHD

Panasonic UK has also denied the report and Panasonic India has said that they will continue to sell Plasma TVs - Will continue sellling plasma TV in India: Panasonic - The Economic Times
 
^^^^ Yes, they're not going to say "hey folks, we're getting out of the plasma business", just keep repeating "nothing has been decided".

But their plasma division is losing money (actual numbers published). Panasonic can't keep operating that department at a loss indefinitely.

So they'll get out of the plasma business, sooner or later. What made news this week is the rumor that it will be sooner than later. That they'll get out of the plasma business is not news. That they might do it within a year is news.

BBC News - Panasonic 'to quit' loss-making plasma TV business
 
This is The End. Reuters does not publish uncorroborated reports. Also, the article quotes research analysts confirming the sale.

Also, money does not lie - Yen300 Bn of losses.. Wow !! i.e. the more they sell, the more they lose. No wonder customers are struggling to get replacements or refunds, Brand Shops are struggling with stocks, company is struggling with market budgets... And to top that, there is ONLY ONE factory that makes Plasma .. amazing!!

Do you want to spend Rs 1 lac on a product from a company facing massive losses, reports of imminent shutdown or sale and manuf location of ONE single factory ??

As a banker - I think Panny will sell the Plasma division to a PE (just as they sold the Healthcare unit to KKR) who will cut production and focus on high-end large industrial and commercial plasma displays.

My advice to every new plasma buyer would be to move on and buy a SONY or Samsung or LG etc ..it's just more practical, safer and future proof.



- From a self-professed Panny Plasma fan.
 

DocD - The denial is just standard corporate press notes. The very fact that the sale article appeared in Reuters is itself a hint of things to come, to the wise and initiated (no offense, its just trade talk). Read up the last statements by Nokia or Palm or any such firm and you will see that they sound very "neutral or optimistic".

Can you imagine Nokia making a press statement saying they are shutting down or Blackberry making such a statement? Never, however it is standard for these firms to issue a "denial" after a report has come out just to assuage stakeholders.

Also, a lot of people feel that this (sale or shutdown) is bad news for Panasonic! On the contrary, this would be very good news. Imagine working for a division that makes 300Bn Yen of losses! Imagine running a company with Yen 300bn losses. Even if its a shutdown, the firm will take a one time charge (special item on P/L) and perhaps fire a few people (with massive golden handshakes in Japan) and move on to a more leaner and profitable organisation. I am dead sure that the reports of sale/shutdown are actually cheered across Panasonic.

Finally - the Press Note (Panny denial) . Factually, it is accurate as till a deal is FINALIZED, nothing is confirmed and not everyone knows about the negotiations. It is only when the deal is signed will Panny officially announce that they have decided to sell the division with lots of legal talk.

One should look at the press notes coming from Etihad and Jet or Nokia/MSFT before the deal actually consumated.
 
I have seen these sort of reports quoted even in the past by multiple sources and they remained just as plain rumors and nothing happened. I only hope it remains the same this time as well. In 2012, few said that Panasonic is closing the plasma business in 2013, but we saw the revival of plasma this year with the kuro killer models and of course Samsung has caught Panasonic just like that.
 
Stupid question - why is plasma causing the loss? Is it that they are manufacturing for 2L and selling to us for 1L?
 
Stupid question - why is plasma causing the loss?
Not enough people buying plasma?

From the first post:
The move also signals the demise in Japan of a technology in which TV makers once invested heavily but has now been overtaken by advances in the liquid crystal display (LCD) business. Plasma display TVs accounted for less than 6 percent of global shipments in 2012, compared with 87 percent for LCD TVs, according to research firm DisplaySearch.
 
Stupid question - why is plasma causing the loss? Is it that they are manufacturing for 2L and selling to us for 1L?

Not exactly like that but something similar. There has to be a minimum number to meet the overall cost. Cost includes raw materials, manufacturing, bought-out components, assembly, shipping, marketing, dealer commissions, plant cost, depreciation, and not to mention wages including fat salaries/bonus to top honchos, etc. Some of these costs are fixed. So unless the retail sales numbers don't cross the line, the manufacturing unit runs at a loss.

Bottomline: Consumers do not buy plasma for many reasons. So production cannot continue without taking a hit. Business runs on sound financials and not sentiment.
 
This shall is very bad news for all Plasma lovers, owners and other plasma manufacturers. I was seriously considering Samsung 51F5500 ..... having second thoughts now!:sad:
 
This shall is very bad news for all Plasma lovers, owners and other plasma manufacturers. I was seriously considering Samsung 51F5500 ..... having second thoughts now!:sad:
There are no news of similar nature on Samsung side. But Samsung may also follow suit - the risk is there.

I Hope Samsung buys this plant :p
I hope so - and with the KURO technology that Panasonic got from Pioneer.
 
Hi,

Yes this is not good news. It was obvious from this year beginning that Panasonic is not interested in selling Plasmas in India. None of the shops had full 2013 line up.

My suggestion is if you really like the TV go ahead and buy it. It is a VFM Plasma now.
Nokia stopped handset business so as BB. Does that mean we should stop buying phones? I have viewed LEDs ( costing more than 90K) side by side to F5500 and natuarlity, Blacks, viewing angle etc no comparison to F5500.

So have a demo and take a call.


This shall is very bad news for all Plasma lovers, owners and other plasma manufacturers. I was seriously considering Samsung 51F5500 ..... having second thoughts now!:sad:
 
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