It's basically a huge spat of conformational bias incessantly nurtured by marketing and profiteering.
For me I look at the chips used.....and especially when you have flagship ESS pro chips in a well measured (?engineered) product (s) .....it's buy from my side.
My decision to buy the Sabaj was , yes, influenced by ASR measurements.....but not the sole criteria for it.
I was looking for a good DAC (as it was proper first desktop dac for me) and also with a good price point. I started with reviews and research in this forum....got acquainted with the various brands and price points.
And then categorised what I found with the chips....and how price point differs with the chip heirarchy. Then I got wind of the ASR reviews of DACs which also help quite a lot ....at what to look as performance/the noise and THD etc...alongwith the jitters et al.
YouTube also helped a lot.
And since it was a new path for me, choosing a premium dac which costs in lakhs was out of question.
I was on the verge of buying an RME ADI dac( was also much enticed with denfrips offerings)...when I caught hold of the Sabaj at sale in AliExpress. And it ticked many features i wanted ...and the ASR review alongwith feedback in this thread was the icing on the cake. I could have gone with Topping/Gustard/SMSL....but the sale price was very hard to ignore with what it offered as price performance. (A similar thought process went with how i bought the Hifiman Sundara at sale in AliExpress.....though now it is listed at ~Rs 25k. Headphonezone et al listed it at Rs40k)
Soundwise I feel there is hardly >5% difference in what DACs i have - Topping NX4 DSD. ( a subjective opinion of mine).
I guess since I have lately started depending on music to destress myself ( a lot in surgery) I am most likely to follow audio nirvana (as an addiction)

....just hope that I dont get audiofooled.
PS: Objective measurements are a whole lot useful for myself .... especially since there is paucity of auditions.