Have (in my head) a very long post on this topic. But this seems like neither the place nor time for it.
So, will just say one thing: Have learned something or the other from most, if not all posters, especially those on this thread. We can always keep it civil if we choose to.
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Just putting my (noob) opinion on the topic out here:
Objectivity and Subjectivity are not mutually exclusive, ESPECIALLY IF YOU ARE A BEGINNER.
Listen to as much as you can with your own ears. Watch as much as you can with your own eyes. Then read everything you can find about the product you are interested in.
DO look at their measures. I am fairly certain once you do all that, you will know up to a certain level what you will be most happy with.
Personally, ASR's electronics measures have been very valuable in my own research. But even ASR's all-channel driven figures for some AVRs for which Amir does mention them seem a bit bloated from what FMs like
@ankitbhargava and
@sandeepmohan have experienced. Now, it is up to me to decide.
Extending this example, the best way is to invest in an AVR with pre-outs and figure out for myself in my room. Personally, here I'd put Ankit's and Sandeep's
personal opinion over ASR's all-channels driven figure. And then once I have an AVR in my room, will figure it out for myself.
ASR's speaker measures, on the other hand, have not helped me at all. For one, they have tested a limited number of brands, and within that a limited number of models. And if ASR is not doing anechoic like the publications who have access to the Canadian govt institute, I'd rather believe a Martin Logan who says we tested our speakers in a bare room and made our product, here are the numbers, see if you like them.
ASR's sub measures are still nascent from what I have seen, so no comment on that.
When it comes to measures visually, I really love how RTINGS does it. Gives their methodology, and leaves useful tips about what could be useful for whom. Even there, I could probably nitpick, but they do offer a great service for the average buyer of visual equipment.
Now off to listen to Amir's interview(s). Should be fun.
PS: This is a short post. Not the long one (which I have in my head)