Well, they can't upscale regular SD channels and term it as HD just because they increase the resolution. I am sure this SCAM is very much provable... Just because they increase the resolution of a lower resolution content, they can not call it HD and NOT educate the customers accordingly.. They just can't say they are broadcasting in HD and hence calling those channels HD. Max they can call them is Upscaled...
I whole heartedly agree that what they are doing is unethical

Talking of aspect ratio, they are not even optimizing the aspect ratio of a wide screen content and just blindly upscaling all the 4:3 content including the letter box...
There are 2 LIES they communicate in WRITING - End to End HD and 33% more Video content with 16:9 aspect ratio. Based on these 2 LIES only we can sue them heavily as they can not prove upscaled channels having end to end HD processing or 16:9 aspect ratio! Hope you would agree to this..
I agree with this as well! I am too sick of them to shout loud against them
