Well the way it is working in Airtel is if a world cup match is on you will get to watch it in HD doesn't really matter which channel broadcasts it. It can be ESPN HD , STAR cricket HD or something. I am not too sure what will happen if two matches are played simulataniously. I am quite sure nobody knows that answer as of yet we just need to wait and see what will happen. So far service goes I am very happy and I got what I wanted with least hassle.
Thanks.
Thanks.