Not much into LCDs as I'm quite sensitive to some of its issues. I guess your choice depends upon your usage and if there are picture quirks you can/can't put up with.S90D price is spot on mostly but I feel a lot depends on stock availability etc. which makes it the most VFM OLED as per the current market situation.
Also a slight update regarding the 77/75 inchers. Prices are after all cashbacks and discounts
LG G4 77 inch - 4.18 but further negotiations were not done
S90D 77 inch - 3.25 after all cashbacks & 3.60 with a free 55 inch Samsung TV but after cashbacks.
Bravia 7 75 inch - 2.4 after all cashbacks. Somehow unable to find better rates
But keeping in mind the prices of 77/75 inch panels what would you guys recommend to go ahead with ?
In my case the primary reasons looking for a 65 inch s90 vis a vis G4 and S95d was that price you quoted , its use in another room to replace an old Panny plasma and the one thing I believe the Samsung does clearly better. I already own an LG C9 but the biggest quirk for me with it was that white sub pixel boosting(whitewashed look) so obvious in some scenes .Infact Sony and Panasonic were better at controlling that subpixel but not entirely. The Sammy should have no such problem plus that color volume. I don't think I would care about DV in such a case but then the repeated QC issues observed by a fellow forum member and others on reddit do worry me
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