Spotify to offer lossless streaming service

[morerajendra5678]

Most spotify users are free users. And then there are a ton of cracked spotify users who don’t afford Rs 130 a month for music. And many are hiding behind shared family plans across the friends circle.

Your observation is spot-on. But I truly believe that most of this lot of users are either college students at various levels or undergoing some professional training sort of or are freshers on a first job who have joined some kind of IT firm or manufacturing firm.
For most college students or ones undergoing any professional course, the Spotify subscription fee is unjustified expense. But for them Spotify is a gold mine of music college and those who stick to it for years do so because they have discovered love for music.
If Spotify looks into deeper aspect of this, at one point when the same students settles in life with better salary and affordability, they tend to become long term paid users. Also Spotify has created an Audiophile out of a common man by virtue of the gold mine it carries.

 

[abhinavsri01]

Has anybody gotten lossless in India?

 

[Analogous]

There are plenty of those everywhere. All markets have their challenges - not just India.
Many of those users eventually become regular subscribers when their circumstances change.


.

Different markets dictate different pricing and strategies. The costs of these services offered by existing players will influence this too.
But for international companies the costs and efforts required to start a new service and the revenue expected when entering a new market will be used to decide which countries to start with.
India is a big market and the “ease of doing business” here and the (protected?) competitors might be important factors in deciding when spotify lossless services will be started.