Without getting into too much details, let me just say, that the two, 'advertisement free', HD channels, 'Discovery HD' & 'National Geographic HD' in addition to the IPL matches in HD, by themselves make 'Sun Direct HD' a better option, atleast for me. Secondly, the quality of the other regular SD channels is also far superior on 'Sun Direct HD' compared to all other DTH operators. The 'Sun Direct HD' set-top box is far superior to the absolutely crap boxes of all the other DTH operators. Bottom line, if money is the only criteria, buy anything else, but if it's quality you are looking for, then buy 'Sun Direct HD'. The expensive DVR set-top box from Tata-Sky does not even have a HDMI output nor does it support HD. Thus when they do finally launch HD, you will have to buy a new HD set-top box and it will be atleast as expensive as the 'Sun Direct HD' box, if not more.